Tuesday, August 10, 2010

IASH Members To Choose Content Verification

We already knew AdXpose was on the short list - now we have been told IASH members will need to select an accredited supplier to implement by January 1 2011. With a strong presence in the UK already, AdXpose is positioned very well to capture this opportunity. Will the IAB follow the lead of IASH here and make accredited vendor selection mandatory for its members as well?

No comments:

Post a Comment