Wednesday, September 22, 2010

AdXpose Embedded in Client Reporting Module

Thanks to Rob at for sharing this screenshot of our integration. Pretty powerful and simple to do.

Wednesday, September 15, 2010

Jason Kelly Has Seen the Future...

...and it is not in publishing. Kelly brings his keen intellect and outsized (and much needed) publisher-side credibility to AdMeld. From what I can tell in the investment and ad community AdMeld is thought to offer the premier SSP technology but has trailed the competition in the sales and marketing arms race. This should go a ways towards changing that.

Monday, September 13, 2010

Useful Guidance for Setting Fair Sales Goals and Comp

NSFW language


Tim Stejskal was an internet ad sales pioneer and one of the nicest all around guys in the industry. He passed away far too young last week. I count myself lucky to have known and learned from Tim at Go2Net in the 90's and afterwards. If you knew Tim please keep his family in your thoughts, and see below for memorial information.

Timothy C. Stejskal, 42, of Naperville, died Monday, Sept. 6, 2010.

He was born April 3, 1968, in Chicago.

He was a graduate of the University of Illinois at Chicago with a Bachelor of Science in business. He was director of marketing with the Wall Street Journal.

He is survived by his wife, Lou nee Maningo; his children, Brody, Ryder and Chloe Stejskal; and his parents, Ronald and Judith
(King) Stejskal, a brother, Thomas, and a sister, Suzanne Stejskal, all of Crystal Lake. He also is survived by a nephew and two nieces.

A memorial visitation will be from 8 to 10 a.m. Saturday, Sept.
11, at Beidelman-Kunsch Funeral Home, 24021 Royal Worlington Drive, (Route 59), Naperville, followed by a 10:30 a.m. memorial Mass of Christian Burial celebration at Holy Spirit Catholic Community, Book Road and Hassert Boulevard (111th Street), Naperville. Interment will be private.

In lieu of flowers, memorials may be made to the Stejskal Children's Education Fund in care of the funeral home.

More Reasons to Be Short Demand Media

“You can put lipstick on a pig as often as you like,” one digital advertising executive tells me, “but monetizing low-quality inventory
remains a very, very tough business.”

Verification Standardization?

The penetration of verification is growing rapidly. The technologies are becoming table stakes for agency buys on networks and even direct publishers (thank you, audience extension).

It's time to get ahead of standardization. Having lived through the birth and growth of display 1.0 and search 2.0, I can say with confidence that bringing to light discrepancies and concerns regarding new advertising technology is better done sooner than later.

That stated, here are some items for which agencies, networks, publishers and verifiers ought to start hashing out answers:

1. Transparency – Who audits the auditors? How does each technology work? Should the IAB adopt the IASH/ABCe approach?
2. Contracts – What is the nature of the relationship between an ad network, agency, publisher and verifier? Who owns the data? Exception reporting versus comprehensive impression level reporting? Direct logins for all parties?
3. Standardization – What are the correct terminology and metrics? What is the content rating standard?
4. Latency – What are the impacts of pixels, cookies, server side redirects, and verification bots? How can they be mitigated or avoided?
5. Collections/make goods – Is there a conflict of interest if a verifier is paid on basis of make-good or collection dollar volume?

What do you think?

Tuesday, September 7, 2010

Diary of a Scared Brand

Funny take on the knee-jerk fear based use case for ad verification...

You sliced and diced your target audience with the newest tools from behavioral, semantic or contextual online advertising networks or platforms, you produced the most engaging online ad creative with the most expensive digital advertising agency that has racked up more AAAA, ANA, IAB, ARF awards than the competition, you went on a digital media buying spree that ensures that your slick interactive ads will be seen by tens of millions of people in the right demographic across hundreds of relevant online publications.

And then, if you’re a marketer at ExxonMobil or Sprint, you see your motor oil and cell phone ads wrapped around an article about a kid who was killed in a motorcycle accident, like two giant book ends that scream out, “look at me, I have no tact.”

Goodbye happy morning.

Industry's First Ad Exchange Verification Deal

Good news from Adotas:

ADOTAS – While merely the mention of “ad verification” will make many an ad network or exchange executive furl his/her brow, they know those services are increasingly what advertisers want. Damn that customer for always being right!