Wednesday, October 20, 2010
Wednesday, October 13, 2010
Metrics are Key in 2011
From AdAge:
3. Analytics-based marketing. Analytics will become the foundation of the emerging new marketing model, ensuring ROI and efficiencies. Leveraging digital channels and monitoring and optimizing customer data will improve customer engagement. It will provide marketers with greater precision and a better scope of consumer knowledge, resulting in smarter briefs. And it will result in better creative ideas and less waste.
3. Analytics-based marketing. Analytics will become the foundation of the emerging new marketing model, ensuring ROI and efficiencies. Leveraging digital channels and monitoring and optimizing customer data will improve customer engagement. It will provide marketers with greater precision and a better scope of consumer knowledge, resulting in smarter briefs. And it will result in better creative ideas and less waste.
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