Metrics are Key in 2011

From AdAge:

3. Analytics-based marketing. Analytics will become the foundation of the emerging new marketing model, ensuring ROI and efficiencies. Leveraging digital channels and monitoring and optimizing customer data will improve customer engagement. It will provide marketers with greater precision and a better scope of consumer knowledge, resulting in smarter briefs. And it will result in better creative ideas and less waste.

Reinvigorate.net - Omniture Lite?

The good news: it's cheap and effective. The bad news: Google already patented most of this.

How Do Analytics Companies Grow?

Some great data for those who are looking at advertising analytics and evaluating the size of the opportunity: