Tuesday, December 20, 2011

7 Ad Tech Terms That Sound Dirty But Aren't

With all of these high-minded prognostications flying about in adtech-punditland for 2012 I thought I would keep things a bit lighter and go with the holiday tradition of "things that sounds dirty but aren't", with an ad tech spin. Enjoy, groan, or add your own!

1. Private Exchange

2. Cookie Stuffing

3. Insertion Order

4. Blanket Targeting

5. Combined Reach

6. Log Watcher

7. Push Server

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