But as I have said, the “look and feel” (Meyer’s specialty) of Yahoo’s products isn’t the problem. Nor is popularity. So I am short this move.
This feels very much like VC investing. Ross didn't tell BoD what they wanted to hear - he was being pragmatic. Marissa, with nothing to lose, glides in and promises the moon, makes BoD happy.
More on this from Mike Shields in AdWeek: http://www.adweek.com/news/advertising-branding/open-letter-marissa-mayer-141972