Monday, August 20, 2012

A Chief Revenue Officer's View of the Ad Tech Landscape

The LumaScape slides are very effective for strategic analysis of invested capital by ad tech microsegment. But as revenue ops planning tools, they stink. So I took a whack at distilling this into a CRO style view: there are really four major groups of prospects for an ad tech BD maven, with sub groups as noted.

No comments:

Post a Comment