Wednesday, June 6, 2012

RTB and Ad Server Facts and Figures 2012

Here are some interesting tidbits I put together while researching RTB recently. Since the data took a good while for me to pull together, I thought I would share it with others.


  1. Kirby - thanks for putting this together. RTB is a big part of our business and rather than seeing it as a 'Race to the Bottom' we see it as a critical improvement in the efficient buying of targeted audiences.

    Dave Hendricks

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