Here are some interesting tidbits I put together while researching RTB recently. Since the data took a good while for me to pull together, I thought I would share it with others.
Kirby - thanks for putting this together. RTB is a big part of our business and rather than seeing it as a 'Race to the Bottom' we see it as a critical improvement in the efficient buying of targeted audiences.
Kirby - thanks for putting this together. RTB is a big part of our business and rather than seeing it as a 'Race to the Bottom' we see it as a critical improvement in the efficient buying of targeted audiences.
ReplyDeleteDave Hendricks
LiveIntent