Showing posts with label comscore. Show all posts
Showing posts with label comscore. Show all posts
Friday, November 18, 2011
Brand.net's Facile Critique
I like these guys a lot, but saying comScore's metrics aren't relevant for RTB betrays a pretty superficial understanding of what comScore actually does. I try to help them "get it" here.
Thursday, August 26, 2010
How Do Analytics Companies Grow?
Some great data for those who are looking at advertising analytics and evaluating the size of the opportunity:
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