KirbyWinfield.com
Online advertising through the eyes of a cynic.
Showing posts with label
measurement
.
Show all posts
Showing posts with label
measurement
.
Show all posts
Friday, November 18, 2011
Brand.net's Facile Critique
I like these guys a lot, but saying comScore's metrics aren't relevant for RTB betrays a pretty superficial understanding of
what comScore actually does
. I try to help them "get it"
here
.
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