Why Yes, Engagement Within Display Ads DOES Matter

So there, haters.

Metrics are Key in 2011

From AdAge:

3. Analytics-based marketing. Analytics will become the foundation of the emerging new marketing model, ensuring ROI and efficiencies. Leveraging digital channels and monitoring and optimizing customer data will improve customer engagement. It will provide marketers with greater precision and a better scope of consumer knowledge, resulting in smarter briefs. And it will result in better creative ideas and less waste.

AdXpose Embedded in Client Reporting Module

Thanks to Rob at XA.net for sharing this screenshot of our integration. Pretty powerful and simple to do.

Jason Kelly Has Seen the Future...

...and it is not in publishing. Kelly brings his keen intellect and outsized (and much needed) publisher-side credibility to AdMeld. From what I can tell in the investment and ad community AdMeld is thought to offer the premier SSP technology but has trailed the competition in the sales and marketing arms race. This should go a ways towards changing that.

Useful Guidance for Setting Fair Sales Goals and Comp

NSFW language

RIP

Tim Stejskal was an internet ad sales pioneer and one of the nicest all around guys in the industry. He passed away far too young last week. I count myself lucky to have known and learned from Tim at Go2Net in the 90's and afterwards. If you knew Tim please keep his family in your thoughts, and see below for memorial information.

Timothy C. Stejskal, 42, of Naperville, died Monday, Sept. 6, 2010.

He was born April 3, 1968, in Chicago.

He was a graduate of the University of Illinois at Chicago with a Bachelor of Science in business. He was director of marketing with the Wall Street Journal.

He is survived by his wife, Lou nee Maningo; his children, Brody, Ryder and Chloe Stejskal; and his parents, Ronald and Judith
(King) Stejskal, a brother, Thomas, and a sister, Suzanne Stejskal, all of Crystal Lake. He also is survived by a nephew and two nieces.

A memorial visitation will be from 8 to 10 a.m. Saturday, Sept.
11, at Beidelman-Kunsch Funeral Home, 24021 Royal Worlington Drive, (Route 59), Naperville, followed by a 10:30 a.m. memorial Mass of Christian Burial celebration at Holy Spirit Catholic Community, Book Road and Hassert Boulevard (111th Street), Naperville. Interment will be private.

In lieu of flowers, memorials may be made to the Stejskal Children's Education Fund in care of the funeral home.

More Reasons to Be Short Demand Media

“You can put lipstick on a pig as often as you like,” one digital advertising executive tells me, “but monetizing low-quality inventory
remains a very, very tough business.”